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Sheree R. Curry's homeAnyone's lucky to be able to sell a home in this economy, especially when you consider tight-fisted banks and appraisal snafus. Gone are the days when a "quick sale" meant you had an offer in under a week. These days, anything less than six months on the market could be counted as "quick."

So, when after a mere four months my suburban Minneapolis home received an offer from buyers eager to take possession in an ambitious three weeks, I held my breath, hoping nothing would crop up to thwart the sale.

After all, I had heard the talk of how a newly adopted "code" for lenders is essentially an appraisal logjam, and my buyers' financing was contingent upon "satisfactory appraisal of the subject property," as their mortgage broker's letter read. How could I not worry?


I envisioned packing frantically and moving in just two and a half weeks, only to have the sale blow up, leaving me on the hook for two properties.

But lo' and behold, the closing happened on time -- not a single postponement, despite the havoc many say the new Home Valuation Code of Conduct wreaks. Just how did we do it? There are buyer and seller lessons here for every homeowner or wannabe.

If we assume the standard must-haves for a home sale are already in place -- the home is de-cluttered, clean, and in good condition -- then all you'll need are these five tips to help you achieve a quick sale.

1. Get your loan to underwriting before you even make an offer. My buyers, Dan and Kirstin Schultz, were not just pre-approved, they had been processed by underwriting before even making an offer on my 5-bedroom, 4-bath home on a pond (pictured). That's a step their mortgage broker, Brad Ganzer of Summit Mortgage in Maple Grove, MN, says more home buyers should take if they hope to reduce the growing number of home-closing delays creeping up in the wake of the May 2009 Home Valuation Code of Conduct, a set of lender guidelines meant to prevent collusion between lenders, appraisers and mortgage brokers.

With the buyers approved as a "sure thing," the main worry left is: Will the house past muster on price?

2. Focus on home "sold" prices.
Don't spend too much time analyzing list prices -- after all, sellers can drop them dramatically overnight. Instead, study the "sold" prices so that you have a better grasp on the real market rate for the home before you get to the negotiation table. This should reduce your chances of multiple appraiser reviews before the lender approves the deal-or worse, nix it.

Many websites, such as Realtor sites and Zillow, let you view sold prices, but my personal favorite is Listingbook.com. (You'll need a real estate agent to set you up with an account.) Listingbook churns data out in near-real time. You can see that a house went under-contract yesterday, for example, as well as sold prices by the percentage of list price, or price per square foot.

I also studied weekly statistics on my particular suburb put out for by the Minneapolis Area Association of Realtors. Many major metro areas will have a Realtor association that publicizes this information.

3. Frequent open houses.
Comparison shop by actually getting out of your home and into ones for sale. Yes, it's convenient to view listings on your computer or Blackberry, but once you've narrowed down the choices, view as many of them as you can in person, even if you are the seller. The best way to gauge the competition is to see it for yourself. Remember, marketing materials are just that. A listing agent is not likely to highlight the crack in the ceiling or the bent door frame.

4. Personalize the home's marketing for the Internet-savvy buyer. In addition to the information put out by my real estate agent, Pam Roderick, I also created a blog about my home and left a note on the dining room table directing people to the site. OnMapleGrovePond.com included helpful articles about features of my home that made it easier for prospective buyers to compare it to others. Granted, it helps that I'm a writer, but in these days where almost everyone and their dog has a blog, any seller could easily produce such a site. I predict that this will be the future of home marketing -- but be careful if you choose the do-it-yourself route, as you could also unwittingly offend a buyer or highlight a flaw rather than a selling point about the home.

5. Educate the appraiser about the home and neighborhood. Thanks to the new appraisals codes, which mandate the use of an appraisal management company, there is a good chance the appraiser will not be as familiar with the subject area as you are. "The problem today is you can't assume an appraiser knows the neighborhood or has access to all of the neighborhood transaction details in the MLS database, especially if they're from out of the area," says Walt Molony, spokesperson for the National Association of Realtors.

Owners should detail all improvements made to their home and how it may compare with the neighborhood norm. For example, I made sure that the appraiser knew that my home was one of a only handful that had upgraded from aluminum to fiber cement after a 2005 hail storm, whereas many neighbors had downgraded to vinyl.

"Any known recent neighborhood sales that were foreclosures or were in poor conditions also should be provided, along with valid comps," Molony told HousingWatch. Then compare that to the differences between traditional home values and distressed sale values and how the owner's home historically compares.


Share with us your ideas for a quick-turnaround on a home sale.

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Tags: appraisals, home for sale, how to sell your home, Maple Grove, Minneapolis, Minnesota, tips

Reader Comments (Page 1 of 3)

1. GiveMEaRing.com on Wednesday, Feb 17th at 08:24:PM said...

Find a Great Realtor at www.GiveMEaRing.com

2. Adam Attia on Wednesday, Feb 17th at 09:10:PM said...

i love this article. As broker owner of www.AdamAttia.com I have similar stories and love to help local home owners sell smooth and fast. Please see my site

3. Loretta on Wednesday, Feb 17th at 08:58:PM said...

What is going on with these comments? This isn't supposed to be about people getting on here and trying to sell insurance or trying to rope someone into buying anything from a work-at-home site! Does anybody actually monitor these comments? I thought it was about how to sell your house....

4. Debs on Wednesday, Feb 17th at 08:56:PM said...

So tired of people using these sites for their private advertising.

The article was informative and pertinent in today's market.

5. Elizabeth Thatcher on Wednesday, Feb 17th at 09:21:PM said...

In 2006, we listed our home through a family member. I insisted on showing our home as it was a custom built, newest in the neighborhood and really special. He went along with that and when it sold, he said to me, "You sold your home; not me"
Now I'm wondering if we listed it too low as the buyers came three times the first day we had an open house; they were approved to buy at our asking price and a relative was their realtor too. She called that night with an offer for full price but we had to vacate in two weeks! When the inspector came, he commented, "I can't find anything wrong with this houser!" I knew that! How I miss my house! A neighbor tells me the new owners are so in love with the house, they will never leave it. Boo Hoo.

6. tom bopp on Thursday, Feb 18th at 06:52:AM said...

Find a realtor? their the reason the housing prices are so high, their 7% commision is a rip. Offer your price without a rip off realtor your offer is much more attractive to the seller.

7. JP on Wednesday, Feb 17th at 10:19:PM said...

Thats not true...Realtor's earn their money and can often get a higher price than if you sold it yourself

8. joe on Wednesday, Feb 17th at 10:39:PM said...

That's a great way to end up in court. Do it yourself law suit .com why do you think realtors carry E&O Insurance.

9. c21lady on Thursday, Feb 18th at 12:55:AM said...

hey Tom Bopp----Realtors do not set the prices and never have. The definition of "market value" is the price a seller is willing to take and a buyer is willing to pay. I hope that you will try to sell your house or buy one without a Realtor. See you in court dude, and by the way, mix in a few spelling lessons.

10. Rebecca Glad on Thursday, Feb 18th at 08:05:PM said...

Excellent source of information. T/Y! Agree that commentors should not use contributor to advertise! Do the homework and make a difference as Sheree has.

11. jm on Wednesday, Feb 17th at 09:37:PM said...

My house sold in 6 days, with 8 showings and NO open house. A fresh coat of paint, a clean kitchen, no clutter, and a well maintained yard... this is the only way you'll sell a house in this market. Too bad I can't say the same for some of the houses I see sitting on the market for MONTHS.

12. aj on Thursday, Feb 18th at 12:16:AM said...

I agree that the house should be clean and clutter-free, but we have been sitting on the market for over 500 days now with a 3 year old, clean, new construction, lake front home, priced $80,000 less than the last appraisal. We are on the third realtor (who is great, I might add). Everyone who makes an offer wants to low-ball by $75,000 off of the listing price (which makes a total of $155,000 less than the appraised value). We are in a junky market here in Ohio. I will take any advice on how to get it sold. We are stumped.

13. Kim H. on Wednesday, Feb 17th at 10:36:PM said...

I'm a Realtor in Indiana.(www.khuston.exit1re.com) I find this article very interesting. The closing delays have been extremely frustrating and alot of surprises long after the contract is signed only to add to the buyers & sellers emotions of moving. I certainly will keep these ideas in mind to help out all involved for a smoother transaction. Happy buying and selling to all in 2010.

14. dothemprayers on Thursday, Feb 18th at 08:19:PM said...

its all about bury a statue of st. joe in the front yard

15. Faith on Wednesday, Feb 17th at 10:24:PM said...

I just sold my California home after 18 days onthe market. We got multiple offers and sold at full price.

I realized after a few days on the market that most people shopping my home did not already live in my Los Angeles area. I made a list of surrounding parks, restuarants, shopping and attractions that are well liked in the area. I got a lot of feedback from shoppers about the list. My buyer, loved hearing that there was a dog park and nature center right in town. Things that really only locals know about. Just what I did to make my home location special to lookers.

16. DonnaTN on Friday, Feb 19th at 02:01:PM said...

Smart idea!

17. susan on Wednesday, Feb 17th at 10:27:PM said...

If someone wants your house in your particular neighborhood, they will buy it even if you have feces smeared on the wall, and graffiti behind every door, and trashed wood floors and non working appliances. We did. It's the realtors you have to watch out for...their lies and scheme, and the no talent appraisors who took a night class for $300 to get their licenses.

18. Frank Giuliano on Thursday, Feb 18th at 11:38:AM said...

This realtors come from one mold. Who needs them! they are a total rip off, they are not professionals in any way or form. They all look like clones. Sell it on your own, there is the internet now. Dump the realtor!

19. jkthekat on Wednesday, Feb 17th at 10:36:PM said...

Good advice, I like the FREE advice - don't forget to bake cookies before every showing! Seriously agents - quit using this forum for free advertising-It turns me off

20. Cletus Pekerspin on Wednesday, Feb 17th at 10:50:PM said...

Do I have to tell the prospective buyers about the bodies of drifters and prostitutes that are buried under the house? I'm just saying, you know.

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