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He had coined the term to refer to small, forgotten, out-of-the-way roads connecting rural America (which were drawn in blue on the old style Rand McNally road atlas). He outfitted his van with a bunk, a camping stove, a portable toilet and a copy of Walt Whitman's Leaves of Grass and John Neihardt's Black Elk Speaks.
Website. www.randmcnally.com. Rand McNally is an American technology and publishing company that provides mapping, software and hardware for consumer electronics, commercial transportation and education markets. The company is headquartered in Chicago, Illinois, with a distribution center in Richmond, Kentucky.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States , connecting New York City [ dubious – discuss ] and San Francisco , California, via the South and Southwest .
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
MapQuest. Screenshot of MapQuest in use on a web browser. MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. [1] MapQuest vies for market share with competitors such as Apple Maps, Here and Google Maps. [2][3]
In 1911, AAA produced its first interstate map, “Trail to Sunset,” a booklet of strip maps detailing a route from New York to Jacksonville, Fla. [5] A 1929 map of New England produced by Gousha for Gulf Oil. Rand McNally's first road map, the New Automobile Road Map of New York City & Vicinity, was published in 1904.
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