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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
To make MapQuest a serious contender in the online spatial application market, a robust set of geographical tools was developed under Greenman's direction. Grout, who had spent time at Rand McNally, Etak and Navigation Technologies Corporation building digital map data, was tasked with acquiring data and licensing arrangements. The initial team ...
A 1929 map of New England produced by Gousha for Gulf Oil. Rand McNally's first road map, the New Automobile Road Map of New York City & Vicinity, was published in 1904. Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States, connecting New York City [dubious – discuss] and San Francisco, California, via the South and Southwest.
He had coined the term to refer to small, forgotten, out-of-the-way roads connecting rural America (which were drawn in blue on the old style Rand McNally road atlas). He outfitted his van with a bunk, a camping stove, a portable toilet and a copy of Walt Whitman's Leaves of Grass and John Neihardt's Black Elk Speaks.
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1] Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the ...
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
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