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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
The company paid $5,000 for the maps and name. [1] [4] In 1964, Mapsco expanded the Dallas product and sold it out of the flower shop on Oak Lawn Avenue. In the early 60s, the Dallas Mapsco cost $4.50 each or $3.99 for pre-orders. Additionally, Rand McNally maps and other globe and map products were sold. That year, the company reported a 30% ...
King of the Road Map Service. King of the Road Map Service was a map publishing and distribution company based out of Mill Creek, Washington. Library of Congress records for the company date back to 1982. [1] It was acquired by Rand McNally in 1999. [2] During its existence, it produced maps for the Pacific Northwest, including Washington ...
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1] Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the ...
MapQuest. Screenshot of MapQuest in use on a web browser. MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. [1] MapQuest vies for market share with competitors such as Apple Maps, Here and Google Maps. [2][3]
A 1929 map of New England produced by Gousha for Gulf Oil. Rand McNally's first road map, the New Automobile Road Map of New York City & Vicinity, was published in 1904. Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909.
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