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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
The former Thomas Bros. building, 17731 Cowan, Irvine, California. Thomas Guide is a series of paperback, spiral-bound atlases featuring detailed street maps of various large metropolitan areas in the United States, including Boise, Las Vegas, Los Angeles, Oakland, Phoenix, Portland, Reno-Tahoe, Sacramento, San Francisco, Seattle, Tucson, and Baltimore-Washington metropolitan area.
Hammond's Complete Map of Ohio, 1909. Hammond Map or Hammond World Atlas Corporation is an American map company. It was formerly an operating subsidiary of the Langenscheidt Publishing Group, a major map publisher in the United States, but was sold to Universal Map, an affiliate of Kappa Publishing Group, in 2010.
He had coined the term to refer to small, forgotten, out-of-the-way roads connecting rural America (which were drawn in blue on the old style Rand McNally road atlas). He outfitted his van with a bunk, a camping stove, a portable toilet and a copy of Walt Whitman's Leaves of Grass and John Neihardt's Black Elk Speaks.
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