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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909. These three companies produced most of the approximately eight billion free maps handed out at American filling stations over a period of about 1920 to 1980. The practice of offering free maps diminished considerably in the 1970s. [6]
To make MapQuest a serious contender in the online spatial application market, a robust set of geographical tools was developed under Greenman's direction. Grout, who had spent time at Rand McNally, Etak and Navigation Technologies Corporation building digital map data, was tasked with acquiring data and licensing arrangements. The initial team ...
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States, connecting New York City [dubious – discuss] and San Francisco, California, via the South and Southwest.
Rand McNally now buys their map data and updates from the big map digital data companies like Tele Atlas and Navteq. They overlay the new streets on their old database for publication. Rand McNally/TBM no longer has any employees or customer service in California, after laying off the final Irvine headquarters employees in 2009. [3] [4]
He had coined the term to refer to small, forgotten, out-of-the-way roads connecting rural America (which were drawn in blue on the old style Rand McNally road atlas). He outfitted his van with a bunk, a camping stove, a portable toilet and a copy of Walt Whitman's Leaves of Grass and John Neihardt's Black Elk Speaks.
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