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Vizio is getting snapped up by Walmart in a deal worth $2.3 billion, as the U.S.’s biggest retailer looks to break into into connected-TV advertising. The companies announced Tuesday (Feb. 20 ...
Walmart is moving to strengthen its advertising and media business to compete with Amazon Prime ().On Tuesday, the company confirmed plans to acquire the smart TV maker Vizio for $2.3 billion, or ...
Walmart wants new profit streams to invest in defending its core retail business from an Amazon attack. Walmart’s $2.3 billion Vizio acquisition is very much about Amazon envy Skip to main content
A 2021 model Vizio TV. SmartCast is the operating system/platform that Vizio uses in all their smart TVs. It uses both Chromecast and Apple AirPlay. In June 2021 Vizio updated SmartCast with a Vizio voice feature. The platform allows access to a limited number of streaming apps like Apple TV+, Disney+, Hulu, Netflix and Prime Video.
Walmart believes it can add revenue by offering brands the opportunity to advertise on Vizio televisions. Vizio’s Smart TV operating system, SmartCast, has more than 18 million active accounts.
The company announced plans to acquire the maker of connected TV platform Vizio for $2.3 billion, or $11.50 per share. The move should accelerate its retail media business, Walmart Connect, which ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683