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  2. Google Penguin - Wikipedia

    en.wikipedia.org/wiki/Google_Penguin

    Google Penguin was a codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...

  4. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank ( PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  5. Google Images - Wikipedia

    en.wikipedia.org/wiki/Google_Images

    Google Images (previously Google Image Search) is a search engine owned by Google that allows users to search the World Wide Web for images. [1] It was introduced on July 12, 2001, due to a demand for pictures of the green Versace dress of Jennifer Lopez worn in February 2000. [2] [3] [4] In 2011, reverse image search functionality was added.

  6. Google hacking - Wikipedia

    en.wikipedia.org/wiki/Google_hacking

    Google hacking involves using operators in the Google search engine to locate specific sections of text on websites that are evidence of vulnerabilities, for example specific versions of vulnerable Web applications. A search query with intitle:admbook intitle:Fversion filetype:php would locate PHP web pages with the strings "admbook" and ...

  7. Larry Page - Wikipedia

    en.wikipedia.org/wiki/Larry_Page

    Lawrence Edward Page (born March 26, 1973) is an American businessman, computer scientist, and internet entrepreneur best known for co-founding Google with Sergey Brin.. Page was chief executive officer of Google from 1997 until August 2001 when he stepped down in favor of Eric Schmidt, and then again from April 2011 until July 2015 when he became CEO of its newly formed parent organization ...

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