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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
To make MapQuest a serious contender in the online spatial application market, a robust set of geographical tools was developed under Greenman's direction. Grout, who had spent time at Rand McNally, Etak and Navigation Technologies Corporation building digital map data, was tasked with acquiring data and licensing arrangements. The initial team ...
A 1929 map of New England produced by Gousha for Gulf Oil. Rand McNally's first road map, the New Automobile Road Map of New York City & Vicinity, was published in 1904. Gousha was founded in 1926 by former Rand McNally employees. General Drafting was founded in 1909.
Lee Highway logo from 1925 Rand McNally Auto Trails Map. The Lee Highway was a national auto trail in the United States, connecting New York City [dubious – discuss] and San Francisco, California, via the South and Southwest.
Folding map products are created as a derivative of the Thomas Guides, which carry the Rand McNally name, but mention that the content is from the Thomas Guides. Rand McNally also releases Thomas Guide-like Street Guides and traditional fold-out versions of maps covering regions of North America not covered by the Thomas Guides.
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
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