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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
Context map showing the Mexican state of Nuevo México in much of the first decade after Mexican Independence (map represents territorial extent from November 1824 to 1830). Rand McNally's 1897 map of New Mexico showing land grants recognized by the U.S.(red), not recognized (green), and some of the Indian reservations in the state (yellow).
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
The former Thomas Bros. building, 17731 Cowan, Irvine, California. Thomas Guide is a series of paperback, spiral-bound atlases featuring detailed street maps of various large metropolitan areas in the United States, including Boise, Las Vegas, Los Angeles, Oakland, Phoenix, Portland, Reno-Tahoe, Sacramento, San Francisco, Seattle, Tucson, and Baltimore-Washington metropolitan area.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1] Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the ...
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