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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

3. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager is an ad exchange service. This means the content or ads a company or person has on Google Ad Manager can be bought or sold within the platform by other ad agencies or advertising management platforms. [12] One of the primary functions of Google Ad Manager is that it composes reporting for a wide range of analysis.

4. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

5. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Ad tracking or campaign tracking refers to techniques used to monitor the "in-market performance" of advertising. Ad tracking uses a combination of pre-testing and post-testing. Pre-testing is used to establish benchmarks against which the actual performance of a campaign can be measured during and after the campaign has run.

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

7. Google seeks non-jury trial in US ad tech lawsuit, filing says

   www.aol.com/news/google-seeks-non-jury-trial...

   Google’s online advertising network, which includes ad manager, brought in 12% of the company’s revenue in 2021 and also plays a vital role in the search engine and cloud company's overall sales.