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History Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
The first Rand McNally map, created using a new cost-saving wax engraving method, appeared in the December 1872 edition of its Railroad Guide. Rand McNally became an incorporated business in 1873; with Rand as its president, McNally as vice president, and George Poole as treasurer. The Business Atlas, containing maps and data pertinent to business planning, was first published in 1876. The ...
Ranally city rating system The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
By 1975 Rand McNally began publishing the Mobil Travel Guides. [3] In 1988, Simon & Schuster's Prentice Hall division acquired the travel books division of Rand McNally. [8] Fodor's, a division of Random House, began publishing the guides in 1995. [9] In 2001, Mobil Travel Guide was spun off as a separate company, with ExxonMobil and publisher Publications International as an investor. [10][11]
Summary In 1978, after separating from his wife and losing his job as a teacher, Heat-Moon, 38 at the time, took an extended road trip in a circular route around the United States, sticking to only the "Blue Highways". He had coined the term to refer to small, forgotten, out-of-the-way roads connecting rural America (which were drawn in blue on the old style Rand McNally road atlas).
The book name was dropped to just Thomas Guide and colors changed to match Rand McNally colors and product line releases. The popular map store was closed at the Irvine building, which was the last TBM store to close as they had they shut the ones in San Francisco, downtown Los Angeles, and the South Coast Plaza Mall years earlier.
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