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By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully ...
The Ranally city rating system is a tool developed by Rand McNally & Co. to classify U.S. cities based on their economic function. The system is designed to reflect an underlying hierarchy whereby consumers and businesses go to a city of a certain size for a certain function; some functions are widely available and others are only available in the largest cities.
Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.
The Dura-Europos Route map is the oldest known map of (a part of) Europe preserved in its original form. It is a fragment of a map drawn onto a leather portion of a shield by a Roman soldier in c. 235 AD. It depicts several towns along the northwest coast of the Black Sea. The Tabula Peutingeriana, a copy of a scroll originally dating to about ...
General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers in the United States from 1930 to 1970, along with H.M. Gousha and Rand McNally. [1] Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the ...
In the US, a Basic Trading Area is a geographic region defined originally in the Rand McNally Commercial Atlas and Marketing Guide and used by the FCC where a Personal Communications Service can operate. [1] It consists of the counties surrounding a city designated as the basic trading center. [2]
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