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Yahoo! wished to change its direction after chief executive Carol Bartz replaced co-founder Jerry Yang. [11] In July 2009, Microsoft and Yahoo! agreed to a deal that would see Yahoo!'s websites use both Microsoft's search technology and search advertising. [74] Yahoo! in turn became the sales team for banner advertising for both companies. [74]
The first popular search engine on the Web was Yahoo! Search. [20] The first product from Yahoo!, founded by Jerry Yang and David Filo in January 1994, was a Web directory called Yahoo! Directory. In 1995, a search function was added, allowing users to search Yahoo! Directory.
The company later switched to using Yahoo Search Technology (YST), developed by Yahoo! in the US. In addition to serving as a standard search engine, Yahoo! Japan partnered with Twitter to provide real-time search for tweets. [4] It also receives data feeds from partner companies; Cookpad and Naver information is displayed in search results. Yahoo!
Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. As of April 2008, the company's largest acquisition is the purchase of Broadcast.com , an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire.
Web search engines are listed in tables below for comparison purposes. The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software.
Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. As of April 2008, the company's largest acquisition is the purchase of Broadcast.com , an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire.
Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology. [98] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol. [99] In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries).
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided ...